Spectacular science show delivers the ‘wow’ factor
Sound waves made of flames and giant smoke rings will be among the stars taking centre stage at a premiere at the Wales Millennium Centre in Cardiff on 6 December 2005.
Visualise - the beauty of science, combines live experiments with projected images and music to create an awe-inspiring experience that doesn’t rely on words.
The show is being launched in celebration of Einstein Year and the Cardiff 2005 centenary, thanks to development funding by the Institute of Physics and NESTA (the National Endowment for Science, Technology and the Arts), and launch sponsorship by Pfizer.
The full show, created by the Cardiff-based company, science made simple, is intended for theatre, art centre and international festival audiences, and they have plans for an adapted version for schools and special needs groups across the UK and beyond.
The show’s emphasis on vision and sound, rather than on spoken explanations makes it ideal for audiences who do not speak English and for those with special needs.
“The show is unlike anything we have done before,” said project manager Debbie Syrop. “It is full of visually stunning science demonstrations – the ones that make people go ‘wow’. The live element really adds to the excitement and means every performance is unique.”
The Cardiff University spin-out company has scoured the world for the most beautiful and spectacular demonstrations to encourage people to enjoy the beauty of science and make their own connections with the things they see around them.
“It will not teach in a traditional sense, but will encourage the audiences to make their own discoveries and explorations,” added Debbie. “This is a truly innovative science show without words, which will transcend language barriers and will be able to tour internationally.”
The premiere is at 2pm on 6 December. Tickets at £4.50 and are available from www.wmc.org.uk or from the Wales Millennium Centre ticket office - telephone 08700 40 2000.
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Notes to editors:
Members of the media are welcome to attend the premiere at the Wales Millennium Centre, Cardiff Bay, on 6 December 2005, but must book in advance. Please contact Debbie Syrop at science made simple on 029 2087 6884 or debbie@sciencemadesimple.co.uk
At 4.30pm certain demonstrations will be repeated for the media. Photographers and camera crews will be welcome.
Science made simple is an award-winning science communication company, based in the School of Physics and Astronomy at Cardiff University. Founded by Wendy Sadler, whose numerous awards include Welsh Woman of the Year, its mission is to enthuse and excite people about science using interactive presentations and visual demonstrations, tailor-made for schools and the public. www.sciencemadesimple.co.uk
Einstein Year is a year-long celebration of physics and its relevance to all our lives. Marking the centenary of Einstein’s three ground-breaking ideas it communicates the vital role physics plays in developing new technologies like cancer screening equipment and mobile phones, whilst addressing big questions such as how the Universe was created and how climate change can be tackled.
Einstein Year is here - be inspired by physics in 2005. www.einsteinyear.org
The Institute of Physics is a leading international professional body and learned society with over 37,000 members, which promotes the advancement and dissemination of a knowledge of and education in the science of physics, pure and applied. It has a world-wide membership and is a major international player in: scientific publishing and electronic dissemination of physics; setting professional standards for physicists and awarding professional qualifications; promoting physics through scientific conferences, education and science policy advice The Institute is a member of the Science Council, and a nominated body of the Engineering Council. The Institute works in collaboration with national physical societies and plays an important role in transnational societies such as the European Physical Society and represents British and Irish physicists in international organizations. In Great Britain and Ireland the Institute is active in providing support for physicists in all professions and careers, encouraging physics research and its applications, providing support for physics in schools, colleges and universities, influencing government and informing public debate. www.iop.org
NESTA is the National Endowment for Science, Technology and the Arts, the organisation that invests in UK creativity and innovation. Set up by Act of Parliament in 1998, NESTA uses the interest on a National Lottery endowment to pioneer ways of supporting and promoting innovation and creativity across science, technology, the arts and learning. NESTA was created to invest at the highest point of risk, and offer individuals, groups and small businesses the time, space, money and support to push at the frontiers of knowledge and practice. It invests in a diverse range of people and projects including scientists, inventors, engineers, medical practitioners, educators, artists, writers, film-makers and musicians. NESTA’s investment means more than money. It gives people the time and flexibility they need to develop and grow, offering both funding and tailored support in the form of mentors, business expertise and specialist advice. For further details, including how to apply, head to www.nesta.org.uk.
Pfizer, with its European R&D headquarters in Kent, UK, and its UK business headquarters in Surrey, is a research-based global pharmaceutical company. Pfizer discovers, develops, manufactures and markets leading prescription medicines for humans and animals, and many of the world's best-known consumer products. Pfizer is the largest supplier of medicines to the NHS, and employs 6,500 people in the UK. It is estimated that on any given day, 40 million people around the world are treated with a Pfizer medicine.
For further information:
Debbie Syrop,
Project manager,
science made simple.
Tel: 029 2087 6884
Mob: 07944 448370
Email: debbie@sciencemadesimple.co.uk
Andrew Weltch,
Weltch Media.
Tel: 07890 288302
Email: andrew@weltchmedia.com
Released: 2005/11/28 11:28:04.984 GMT+0
